Saturday, November 6, 2010

Fashion ≥ Communication

Fashion tells the greatest tale that one can tell about the complex life that one has lived as well as the state of being an individual is currently in, through intentional and unintentional communication. Malcolm Barnard sparked my interest in this topic of fashion's seemingly monogamous relationship with communication in his book Fashion As Communication. Bernard makes the culturally shocking statement that, "From one side, fashion and clothing represent objects that are desirable and sexy and practices that are both glamorous and respectable. From the other side, they represent deceitful, exploitative to be pursued only by the intellectually challenged" (p. 4). The intellectually pretentious would surely claim that those interested in this topic truly are "intellectually challenged"; however, I agree with Bernard's belief that the topic of fashion as communication is a worthwhile study to embark on.

Join me on this journey.

References:
Barnard, M. (1996). Fashion as Communication. London: Routledge.

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